The Digital Dabbler

So last night I attended  Digital Dumbo #8 at Galapagos Art Space in Dumbo, Brooklyn. Digital Dumbo serves as a bridge to connect members of the Brooklyn digital community and each event is sponsored by a local digitally focused marketing and/or advertising agency.  Last night’s event was sponsored by space150, a digital agency with offices in Minneapolis, LA and NYC.  Their presentation (and really the entire mission of the agency) focused on the past 150 days and the next 150 days in the digital ad space.  While the presenters had a hard time engaging the audience, (open bar was kickin’ and poppin’ at top speed), their presentation was enlightening particularly in regard to their perspective on the future or what’s coming in the next 150 days of digital advertising. A few items of note:

• Roku: So I admit, I had never heard of Roku until last night. But the future of Roku is fascinating – particularly when it comes to gaming.  Now I’m not an intense gamer (see The Sims 3), but this is extreme immersion media. Check out Roku’s Reward (Mscape/HP Demo) to get a sense of the next phase of gaming. 

• Mobile Tagging: Wouldn’t it be cool if you aimed your mobile device at a neighborhood or a general location and it would be able to tell you where to find your local Target,  Best Buy, or tell you what kind of cuisine is served at the restaurant you’ve aimed your phone at, etc.? Yes, the iPhone already has apps in place that are doing something similar but I think space150 is predicting its expanse will be greater over the next 150 days. Not only is this convenient for the consumer but it’s also another sponsorship opportunity for big and small brands.  Yet another cool mobile advertising technique.

• Apple iPad (not to be mistaken with the MADTv parody): Don’t get it twisted.  This is not going to turn into another mac worshipping blog.  But this is KINDA cool.  

• The Tron 2 trailer. Insane. 

Those are the few things I remember.  Of course, 1) I wasn’t taking notes (just mental) and 2) I too was partaking in the free sangria, so detail is sparse.  But hey, the next 150 days looks pretty awesome to me.